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Advertising Dictionary

There's a lot of jargon and lingo in the advertising industry. That's why this glossary/dictionary was created - to help you change advertising gobblydegook into plain english. Just click on the first letter of the term you want to look up.

Dictionary Courtesy of www.GreatNewspaperAds.com
Home of the Do-It-Yourself Newspaper Advertising Course That Gets You Results.

Advertisement or Ad

A public notice in any medium (television, radio, print, out-of-home).

Advertising

Delivery of a persuasive message about a product, service, or idea to a large group of people at a single time through the use of mass media.

American Federation of Television and Radio Artists (AFTRA)

A union representing radio talent as well as on-camera and off-camera television talent.

Arbitron

A broadcast rating service for television and radio that uses both a viewer diary method and an electronic recording and tabulating system to measure audience size and characteristics.

Audience Segmentation

The process of dividing up or grouping a target audience based on common characteristics related to behaviors or predictors of behavior, such as geographic region, demographics, psychographics, and product usage. Audience segmentation helps to target media messages and key strategies.

Audit Bureau of Circulation

A company that collects circulation information and issues reports on circulation levels for various publications.