There's a lot of jargon and lingo in the advertising industry. That's
why this glossary/dictionary was created - to help you change advertising
gobblydegook into plain english. Just click on the first letter of the
term you want to look up.
Courtesy of www.GreatNewspaperAds.com
Home of the
Do-It-Yourself Newspaper Advertising Course That Gets You Results.
Advertisement or Ad
A public notice in any medium
(television, radio, print, out-of-home).
Delivery of a persuasive message
about a product, service, or idea to a large group of people at a single
time through the use of mass media.
American Federation of
Television and Radio Artists (AFTRA)
A union representing radio
talent as well as on-camera and off-camera television talent.
A broadcast rating service
for television and radio that uses both a viewer diary method and an electronic
recording and tabulating system to measure audience size and characteristics.
The process of dividing up
or grouping a target audience based on common characteristics related
to behaviors or predictors of behavior, such as geographic region, demographics,
psychographics, and product usage. Audience
segmentation helps to target media messages and key strategies.
Audit Bureau of Circulation
A company that collects circulation
information and issues reports on circulation levels for various publications.