There's a lot of jargon and lingo in the advertising industry. That's
why this glossary/dictionary was created - to help you change advertising
gobblydegook into plain english. Just click on the first letter of the
term you want to look up.
Courtesy of www.GreatNewspaperAds.com
Home of the
Do-It-Yourself Newspaper Advertising Course That Gets You Results.
A common name for outdoor
signs located along streets and highways in either paper or vinyl.
Printing to the edge of the
page, leaving no margin.
The text within a print advertisement
that helps qualify or further explains the headlines or subheadlines.
Bonus Weight Time
Extra commercial time that
stations provide free of charge. Stations sometimes grant this time to
new advertisers, public service/nonprofit organizations, or advertisers
purchasing large media buys. The bonus time may be either during the same
day part as the purchased time or may be fit in where time is available.
Television or Radio.
A type of outdoor transit
advertising designed for the outside of buses.
A type of transit advertising
designed for the shelters at bus stops. Can also be used inside or outside