There's a lot of jargon and lingo in the advertising industry. That's
why this glossary/dictionary was created - to help you change advertising
gobblydegook into plain english. Just click on the first letter of the
term you want to look up.
Courtesy of www.GreatNewspaperAds.com
Home of the
Do-It-Yourself Newspaper Advertising Course That Gets You Results.
Newspapers that are published
every day of the week.
Daily Effective Circulation
The total number of people,
regardless of duplication or their participation in your target, exposed
to an out-of-home advertising message in 1 day.
The different segments of
the broadcast day (e.g., daytime, primetime, and early fringe.
The TV daypart that generally
begins at 9 a.m. and ends at 5 p.m.
A brief synopsis of the advertisement.
Print advertising that usually
includes illustrations, typography, colors, and design to attract attention,
in contrast to classified advertising which usually consists only of text.
The peak period for radio
listenership. Drive time is normally between 6 a.m. and 10 a.m. and 3
p.m. and 7 p.m., when people are driving to and from work.