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Advertising Dictionary

There's a lot of jargon and lingo in the advertising industry. That's why this glossary/dictionary was created - to help you change advertising gobblydegook into plain english. Just click on the first letter of the term you want to look up.

Dictionary Courtesy of www.GreatNewspaperAds.com
Home of the Do-It-Yourself Newspaper Advertising Course That Gets You Results.

Dailies

Newspapers that are published every day of the week.

Daily Effective Circulation (DEC)

The total number of people, regardless of duplication or their participation in your target, exposed to an out-of-home advertising message in 1 day.

Dayparts

The different segments of the broadcast day (e.g., daytime, primetime, and early fringe.

Daytime

The TV daypart that generally begins at 9 a.m. and ends at 5 p.m.

Description

A brief synopsis of the advertisement.

Display Advertising

Print advertising that usually includes illustrations, typography, colors, and design to attract attention, in contrast to classified advertising which usually consists only of text.

Drive Time

The peak period for radio listenership. Drive time is normally between 6 a.m. and 10 a.m. and 3 p.m. and 7 p.m., when people are driving to and from work.