There's a lot of jargon and lingo in the advertising industry. That's
why this glossary/dictionary was created - to help you change advertising
gobblydegook into plain english. Just click on the first letter of the
term you want to look up.
Courtesy of www.GreatNewspaperAds.com
Home of the
Do-It-Yourself Newspaper Advertising Course That Gets You Results.
The daypart between daytime
and primetime, generally 5:00-7:00 p.m. EST.
The specific ethnic or racial
group that the advertiser is attempting to reach and influence or the
ethnic or racial identify of an actor or model in an advertisement.
A specific advertisement.
(Note: there may be several different executions with the same advertising
Tone of the advertisement
(e.g., humorous, serious, etc.).