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Advertising Dictionary

There's a lot of jargon and lingo in the advertising industry. That's why this glossary/dictionary was created - to help you change advertising gobblydegook into plain english. Just click on the first letter of the term you want to look up.

Dictionary Courtesy of www.GreatNewspaperAds.com
Home of the Do-It-Yourself Newspaper Advertising Course That Gets You Results.

Early Fringe

The daypart between daytime and primetime, generally 5:00-7:00 p.m. EST.

Ethnicity

The specific ethnic or racial group that the advertiser is attempting to reach and influence or the ethnic or racial identify of an actor or model in an advertisement.

Execution

A specific advertisement. (Note: there may be several different executions with the same advertising strategy.)

Execution Style

Tone of the advertisement (e.g., humorous, serious, etc.).