There's a lot of jargon and lingo in the advertising industry. That's
why this glossary/dictionary was created - to help you change advertising
gobblydegook into plain english. Just click on the first letter of the
term you want to look up.
Courtesy of www.GreatNewspaperAds.com
Home of the
Do-It-Yourself Newspaper Advertising Course That Gets You Results.
A uniform charge for advertising
space or time, with no discounts for volume or frequency.
A period of time during which
a concentration of radio or television commercials are aired.
A complete assortment of type
characters of one style (e.g., Times New Roman).
The average number of times
an audience is exposed to a specific advertising message over a period
of time, typically four weeks.