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Advertising Dictionary

There's a lot of jargon and lingo in the advertising industry. That's why this glossary/dictionary was created - to help you change advertising gobblydegook into plain english. Just click on the first letter of the term you want to look up.

Dictionary Courtesy of www.GreatNewspaperAds.com
Home of the Do-It-Yourself Newspaper Advertising Course That Gets You Results.

Goal

The overall improvement the program will strive to create.

Gross Ratings Points (GRPs)

An estimate of the percentage of individuals or households that will be exposed to a television or radio commercial.

Guaranteed Circulation

A minimum circulation level guaranteed by print publications.