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Advertising Dictionary

There's a lot of jargon and lingo in the advertising industry. That's why this glossary/dictionary was created - to help you change advertising gobblydegook into plain english. Just click on the first letter of the term you want to look up.

Dictionary Courtesy of www.GreatNewspaperAds.com
Home of the Do-It-Yourself Newspaper Advertising Course That Gets You Results.

Half Run

Placement of a transit advertisement in every other car of the transit system. Also referred to as a half showing.

Holding Fees

In paid broadcast and cable television advertising, fees paid to retain principal performers in commercials. These are paid in 13-week cycles, regardless of whether the commercials are actually aired. There are no holding fees for radio.