There's a lot of jargon and lingo in the advertising industry. That's
why this glossary/dictionary was created - to help you change advertising
gobblydegook into plain english. Just click on the first letter of the
term you want to look up.
Courtesy of www.GreatNewspaperAds.com
Home of the
Do-It-Yourself Newspaper Advertising Course That Gets You Results.
Placement of a transit advertisement
in every other car of the transit system. Also referred to as a half showing.
In paid broadcast and cable
television advertising, fees paid to retain principal performers in commercials.
These are paid in 13-week cycles, regardless of whether the commercials
are actually aired. There are no holding fees for radio.