There's a lot of jargon and lingo in the advertising industry. That's
why this glossary/dictionary was created - to help you change advertising
gobblydegook into plain english. Just click on the first letter of the
term you want to look up.
Courtesy of www.GreatNewspaperAds.com
Home of the
Do-It-Yourself Newspaper Advertising Course That Gets You Results.
The date a print advertisement
will appear in a publication.
In print advertising, a space
reservation that indicates the insertion date, position, and size of the
ISCI (Industry Standard
The standard codes used to
identify radio and television ads.