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Advertising Dictionary

There's a lot of jargon and lingo in the advertising industry. That's why this glossary/dictionary was created - to help you change advertising gobblydegook into plain english. Just click on the first letter of the term you want to look up.

Dictionary Courtesy of www.GreatNewspaperAds.com
Home of the Do-It-Yourself Newspaper Advertising Course That Gets You Results.

Insertion Date

The date a print advertisement will appear in a publication.

Insertion Order

In print advertising, a space reservation that indicates the insertion date, position, and size of the print advertisement.

ISCI (Industry Standard Coding Identification)

The standard codes used to identify radio and television ads.