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Advertising Dictionary

There's a lot of jargon and lingo in the advertising industry. That's why this glossary/dictionary was created - to help you change advertising gobblydegook into plain english. Just click on the first letter of the term you want to look up.

Dictionary Courtesy of www.GreatNewspaperAds.com
Home of the Do-It-Yourself Newspaper Advertising Course That Gets You Results.

Key Message

The main idea the advertisement is intended to convey.

Keyline

In artwork, an outline drawing of finished art to indicate the exact shape, position, and size for such elements as half-tones, line sketches etc.

Kill Date

The expiration date of advertising materials. Kill dates notify media outlets that an advertisement should not be broadcast or placed after that date.