There's a lot of jargon and lingo in the advertising industry. That's
why this glossary/dictionary was created - to help you change advertising
gobblydegook into plain english. Just click on the first letter of the
term you want to look up.
Courtesy of www.GreatNewspaperAds.com
Home of the
Do-It-Yourself Newspaper Advertising Course That Gets You Results.
The main idea the advertisement
is intended to convey.
In artwork, an outline drawing
of finished art to indicate the exact shape, position, and size for such
elements as half-tones, line sketches etc.
The expiration date of advertising
materials. Kill dates notify media outlets that an advertisement should
not be broadcast or placed after that date.