There's a lot of jargon and lingo in the advertising industry. That's
why this glossary/dictionary was created - to help you change advertising
gobblydegook into plain english. Just click on the first letter of the
term you want to look up.
Courtesy of www.GreatNewspaperAds.com
Home of the
Do-It-Yourself Newspaper Advertising Course That Gets You Results.
Identifies the language(s)
in which an ad is available.
A TV daypart that follows
primetime, usually from 11:30 p.m. to 1:30 a.m. EST (or later).
The time period between when
an ad is required to be submitted to the media outlet and when it actually
For television or radio, the
duration of the spot, measured in seconds, not including the tagging.
Live Announcer Spots
A type of radio advertising
in which the sponsor supplies a script to be read live on the air by the
station announcer or radio personality.
Live Announcer Tag
A disc jockey or announcer
from the radio station comes "on the air" and reads your tag, live, after
the produced spot has played.