Advertising Dictionary

There's a lot of jargon and lingo in the advertising industry. That's why this glossary/dictionary was created - to help you change advertising gobblydegook into plain english. Just click on the first letter of the term you want to look up.


Dictionary Courtesy of www.GreatNewspaperAds.com
Home of the
Do-It-Yourself Newspaper Advertising Course That Gets You Results.


In broadcasting, a group of stations affiliated by contract and usually interconnected for the simultaneous broadcasting of programs (e.g., ABC, CBS).

Nielsen, A.C.

A media research company that surveys the viewing levels of all TV stations in all markets in the United States and issues reports at least four times a year for each market.



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