There's a lot of jargon and lingo in the advertising industry. That's
why this glossary/dictionary was created - to help you change advertising
gobblydegook into plain english. Just click on the first letter of the
term you want to look up.
Courtesy of www.GreatNewspaperAds.com
Home of the
Do-It-Yourself Newspaper Advertising Course That Gets You Results.
The sponsorís identification,
and in some cases, contact information.
Length of time available on
a television or radio ad for sponsor identification/tag.
Primarily refers to actors
used in advertising. Can also refer to voice performers, musicians, etc.
Group engaged in the employment
and payment of actors, voice performers, and musicians etc. used in advertising.
Target Audience or Primary
The specific group that the
advertiser is attempting to reach and influence.
Target Market Profile
A demographic and psychographic
description of a target market.
Target Rating Points (TRPs)
An estimate of the percentage
of the target audience that will be exposed to a television or radio commercial.
A page containing an advertisement
that is removed from a publication and sent to an advertiser, allowing
the advertiser to see how the ad appeared.
Results from focus groups
and other market research to gauge the potential effectiveness of a message,
concept or advertisement.
Subject or topic conveyed
in an advertisement.
The frequency level required
to achieve an effect. (Note: an ad may need to achieve an average frequency
of 3 before it is remembered.)
A descriptive general heading
that identifies the advertisement.
Instructions the advertiser
gives to stations regarding the proportion of airtime to be allotted each
A form of out-of-home advertising
that includes placement of print ads on buses and other vehicles and in
train stations and bus shelters.