Try This Marketing Idea For Small Business...
Idea For Small Business...
Here's a killer
marketing idea for small business that works whether you sell
products or services.
One of the easiest
ways to increase your profits, is to ask a customer who has just
purchased something to buy something else.
you are at a McDonalds Restaurant watch how they do it. They'll
ask you the question, "Would
you like french fries or a drink with that?" That question
probably gives them an extra $700 or $800 MILLION in sales
each year worldwide.
can you profit from this knowledge?
No matter what
business you are in you can add-on and cross-market products and
services to your customers. What would happen if you owned a shoe
store and you asked your customers as they were about to pay for
like some shoe polish with that" or "Do you need any socks?"
you serve 50 customers a day and only one customer in five takes
you up on the offer, it means ten extra sales - sales you never
would have had. At say $2 profit per item, you have $120 per week
per year!! For one tiny item!
Shell service station won a competition for selling the highest
volume of engine oil. When asked how he did it the owner replied,
"It's easy. We say to everyone - Please lift your hood and I'll
check your oil."
research found that 75% of all cars run low on oil, that Shell service
station sells lots and lots of oil. At $1.80 a litre profit, the
owner can make more money on the oil (which is sold at full price)
than on the average discounted gasoline sale.
business has opportunities to up-sell or cross-sell.
example - a paint and tile store has developed a checklist.
When the customer
is at the cash register, he gets one handed to him. The staff member
says, "To save you time later, would you like to use this checklist
to make sure you have everything you need?"
Alarm or air
conditioning installers can have a checklist of other services the
homeowner may need - things such as fencing, carpets, and landscaping.
They can then refer those leads to other people for a fee or a percentage
of the sale.
The point is,
feels that you care because you are thoughtful enough to suggest
something that may be needed, and you get the benefit of "Extra
never would have had.
How will you
know if it works for you? Try
Do it for a
week or two using different items and approaches. And watch
your profits climb.
marketing idea for small business is just a tiny extract from something
hugely powerful - read on...