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Advertising Design Tips
The print
advertising design tips shown in this video are for the more common
smaller ads. The purpose of these tips are to get your ad noticed
- period. They will not make up for a poor headline and / or a bad
ad.
So you have
a great headline on your print ad. A headline that calls out to
your targeted readers. But...
Small print
ads have a tendancy to get lost in a page of newsprint because over
time readers minds have developed a filtering system to stop them
noticing ads. This video shows you how to get around the readers
filter.
Once your ad
is noticed, the headline will get read and call out to your targeted
readers. Those targeted readers then read your ad. And if your offer
is good, and your call-to-action effective, a selection of readers
will respond.
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